Comments on: How Much Should Companies Invest in Launch Day? http://blog.networkip.net/2008/07/15/how-much-should-companies-invest-in-launch-day/ Mon, 06 Sep 2010 10:22:14 +0000 http://wordpress.org/?v=2.6.3 By: Brian Kirk http://blog.networkip.net/2008/07/15/how-much-should-companies-invest-in-launch-day/#comment-14 Brian Kirk Fri, 25 Jul 2008 04:30:02 +0000 http://networkip.wordpress.com/?p=33#comment-14 @Patrick You are right in that you can't plan for any amount of traffic. At the same time, companies such as Apple & Mozilla should be able to plan better. I mean Mozilla was aiming for a Guinness World Record; they had some idea on what their traffic was going to look like. And this wasn’t Apple’s first iPhone launch either. Also, these companies should have ways to throttle their traffic so if an unexpected amount of traffic does arrive they can throttle the amount of traffic coming in so those customers that are currently being serviced aren't interrupted. Looking at previous traffic patterns spanning 10 years does allow us to prepare for such high traffic days. Of course we always provide ourselves with room to grow too. We also utilize throttling mechanisms that we've developed as part of our platform & the inherent throttling capabilities of our telephony switches. These types of proactive measures allow us to ensure that regardless of the traffic that comes our way we aren't taken down. Thanks for the comments, BK @Patrick You are right in that you can’t plan for any amount of traffic. At the same time, companies such as Apple & Mozilla should be able to plan better. I mean Mozilla was aiming for a Guinness World Record; they had some idea on what their traffic was going to look like. And this wasn’t Apple’s first iPhone launch either. Also, these companies should have ways to throttle their traffic so if an unexpected amount of traffic does arrive they can throttle the amount of traffic coming in so those customers that are currently being serviced aren’t interrupted.

Looking at previous traffic patterns spanning 10 years does allow us to prepare for such high traffic days. Of course we always provide ourselves with room to grow too. We also utilize throttling mechanisms that we’ve developed as part of our platform & the inherent throttling capabilities of our telephony switches. These types of proactive measures allow us to ensure that regardless of the traffic that comes our way we aren’t taken down.

Thanks for the comments,
BK

]]> By: Patrick http://blog.networkip.net/2008/07/15/how-much-should-companies-invest-in-launch-day/#comment-13 Patrick Fri, 25 Jul 2008 03:52:53 +0000 http://networkip.wordpress.com/?p=33#comment-13 I agree with your comments in theory but you state that NetworkIP has planed based on a known factor - the busiest day, to date, so far. What if next mothers day your traffic wasn't just a little larger then the previous year. What if you traffic actually was three times greater. I think that even a company like Apple could have underestimated what a single day demand could be, although that is no excuse. I agree with your comments in theory but you state that NetworkIP has planed based on a known factor - the busiest day, to date, so far. What if next mothers day your traffic wasn’t just a little larger then the previous year. What if you traffic actually was three times greater. I think that even a company like Apple could have underestimated what a single day demand could be, although that is no excuse.

]]> By: Allen Taylor http://blog.networkip.net/2008/07/15/how-much-should-companies-invest-in-launch-day/#comment-12 Allen Taylor Tue, 15 Jul 2008 23:00:52 +0000 http://networkip.wordpress.com/?p=33#comment-12 Nice writing. You are on my RSS reader now so I can read more from you down the road. Allen Taylor Nice writing. You are on my RSS reader now so I can read more from you down the road.

Allen Taylor

]]>