NetworkIP Blog

Last Wednesday at PTC ‘09 in sunny Honolulu, Hawaii, our CEO and President, Pete Pattullo, participated in a Telecom 2.0 panel moderated by Gary Kim of IP Business magazine. Joining Pete on the panel were IntelePeer CEO Frank Fawzi and Jeff Lattomus, Area VP of MetaSwitch.

Pete shared with Gary and the audience that NetworkIP formed in 1997 as a Telecom 2.0 company; we built our platform from a “clean sheet of paper” and pioneered a revolutionary business model (at the time) of providing hosted voice applications for customers. Back then, the Telecom 2.0 label didn’t exist, and analysts often categorized us as a CLEC (competitive local exchange carrier).

Now, 10 years later, our core voice and transaction services platform is highly evolved. Our patented software has matured through 8 iterations. Our hosted services model makes it easy for customers to run and manage all varieties and complexities of business applications. And while we process over 25 million API transactions a month, we realize that those APIs are only the table stakes of Telecom 2.0.

For we are all about enabling frictionless transactions and solutions for the enterprise that enable customers to easily and cost-effectively solve complex business problems and drive efficiency, especially in this challenging economic climate.

Pete further elaborated that In 2009, our subsidiary, Jaduka, will be working closely with partners like IBM and initiating new relationships to meet the growing demands of Fortune 2000 companies. We’ll also integrate our real-time transaction processing engine, our billing solution, and provisioning capabilities in ways that save our customers money and enhance their business processes.

Telecom 2.0: that’s where we’re headed.

Brian Kirk
VP Business Development
NetworkIP & Jaduka

Today & tomorrow Pat Murphy, VP of Business Development at Jaduka, & I will attend IBM’s Accelerating Business Value Conference in Palisades, New York. The focus of this conference is to bring together business executives, subject matter experts, & Independent Software Vendors (ISVs) in an effort to collaborate on making alternative delivery models available for software solutions through IBM’s Blue Business Platform (BPP).

As reported by IBM, the tides of innovation are driving radical changes in the software market. Alternative delivery models are opening up choices for line of business executives & providing new market opportunity for software vendors. Analyst predictions include:

- By 2012, 70% or more of businesses with greater than 100 employees will have deployed at least one Software as a Service (SaaS) application. - Saugatuck Technology, May 2008
- The Cloud opportunity is potentially $95 billion, or roughly 12%, of the total worldwide software market, within five years - Merrill Lynch, May 2008

Just as Pat discussed in a recent blog post, NetworkIP & Jaduka have been doing Software as a Service (SaaS) for many years. In fact, we are doing SasS 20 million times a month & that number continues to increase. Enterprises are quickly realizing the many pros of SaaS which include: affordability, immediate ROI, subscription pricing, quick deployment times, & the elimination of hardware &/or IT maintenance costs.

Going forward we plan to work more closely with ecosystems such as IBM’s Blue Business Platform in an effort to enable more companies to easily leverage the power & cost-savings that Jaduka & NetworkIP’s voice & transaction services software offer.

Brian Kirk
VP Business Development
NetworkIP & Jaduka

It was almost eight months ago in Las Vegas at IBM’s Information On Demand global conference that we were awarded IBM’s 2007 Innovation Award for Best Informix Dynamic Solution (IDS). This award highlighted one of the key attributes of our ICS8 platform which is our ability to effectively process millions of database transactions daily. Prior to receiving this acknowledgement from IBM & being so highly recognized by the database community we didn’t fully understand what a powerful transaction processing solution we had developed. For us it was just part of the philosophy that we’ve been following since day one which has been to develop a solution that is highly efficient & scalable for whatever business need presents itself. Simply stated, we develop for the future today.

When we realized how many other companies had a need for such a highly effective & scalable transaction processing engine we decided to make this engine available for other companies to access through a simple web services API which we tailor to each company’s processing needs.

Companies that are developing new solutions, especially mobile & web based solutions don’t want to be responsible for managing the abundance of data attributes associated with their user accounts & the associated amount of data kept for each user’s transactions. Nor do these companies have the time, dollars, or knowledge to develop a transaction processing solution that can support millions of transactions without delay. These companies want to & need to focus on their products & deploying those products to market as quickly as possible. With us providing the Transaction Processing Engine, these businesses are now able to deploy their solutions in record times.