Posts Tagged ‘IVR’

Meet In the Middle and Transact

Wednesday, February 4th, 2009

An article this morning on mobile commerce - “Survey Says: Retailers Need to Go Mobile” - referenced a recent survey conducted by Foresee Results that reported nearly a third of online shoppers said they used their mobile phone as part of their regular shopping trip.  Whether used for calling or texting a friend for advice prior to making a purchase, or for taking a picture of a product with their mobile phone and sending it to themselves to look at it later from home, the mobile phone has become an important tool that consumers use when making purchase decisions. The article went on to explain the need for brick-and-mortar retailers to consider developing and offering mobile applications to their customers in hopes of increasing their sales numbers.

The article concluded by asking its readers, “How else do you think brick-and-mortar retailers could appeal to mobile-enabled shoppers?”

I’m a huge fan of mobile applications and I use my mobile for anything and everything that I can.

At NetworkIP and Jaduka, we have long envisaged that consumers who buy products and services at brick-and-mortar retail outlets will migrate to buying through their mobile phones and hand-held devices. That’s why NetworkIP and Jaduka have deployed a robust, global transaction processing platform that brands can use to engage with their customers both online and offline.

Our platform affords consumers four unique options for purchasing product, activating products, and even renewing existing product subscriptions: via the web, through traditional voice applications (using both automated Interactive Voice Response (IVR) solutions and traditional customer service), through mobile devices and via over 500,000 retail outlets equipped with Point of Sale (POS) capabilities.

Hunter Newby of Internet Telephony Magazine described our platform as “a virtual real estate for a giant digital Wal-Mart!…an IP version of a free-trade zone allowing multiple parties to virtually meet in the middle and transact.”

We agree, and the future, is, indeed, exciting!

Brian Kirk
VP Business Development
NetworkIP and Jaduka

Simplify with Voice APIs

Monday, August 4th, 2008

The first week in August is often referred to as “Simplify Your Life Week.” While not a recognized holiday, it is appropriate that every so often we are reminded to take a step back & evaluate ways to simplify & streamline our lives & businesses. This notion of simplifying isn’t meant to suggest that we get rid of all of our worldly possessions either. Simplifying can be explained as having enough without having too much. I began to think more about our business & not only how we could simplify things around here but how our services & technologies enable other businesses to simplify.

I’ve recently been thinking of NetworkIP’s services as similar to those of a power company. A power company provides power to millions of businesses & homes. Businesses for example don’t purchase generators, boilers, compressors, steam traps, etc. to get power to their systems. They plug what they need into wall outlets & the power company delivers however much power that business needs through that interface. This is very similar to what NetworkIP & more specifically Jaduka offers to the enterprise. If your applications require access to the Public Switched Telephone Network (PSTN) you need not purchase telephony switches, arrange & manage complicated carrier connections, workout signaling anomalies, plan for capacity, etc. Rather, you can simplify things by connecting to one of our many Voice APIs offered through the web. Jaduka’s Voice APIs will provide your business with direct access & use of the PSTN which is by far the most reliable & scalable voice network on the planet.
 
Business processes are another area that we could all focus on simplifying. As a business grows its processes often become bloated & require too many manual processes. There are a million different ways that businesses could improve existing business processes by including automated communications into the process. Take for example a simple business process that involves consumer credit protection. Today, if a user’s credit card is used for a purchase that exceeds a predefined limit an automated notification is sent to a representative of the credit card company that will in turn make a manual phone call to the consumer to confirm whether the purchase was valid or not. Rather than involving the representative from the credit card company so early in the process you can automate this process with communication technologies offered through Jaduka’s Voice APIs. When the predefined limit is exceeded, an automated system can dial the user’s phone number & through use of an IVR the user can be prompted to confirm whether the transaction is valid or invalid (press “1” if charge is valid, press “2” if charge is invalid). If the user reports the transaction as invalid (pressed 2) s/he can then be automatically connected to a customer support representative to discuss the matter in more detail. With just a small tweak to the existing processes, Jaduka’s Voice API provides a much simpler, efficient, & cost saving process for the credit card company.

As you kick off this first full week in August consider ways to simplify your business & if you need some help reach out to us.

You can learn more about Jaduka’s Credit Card Fraud Protection Service online.