Posts Tagged ‘point of sale’

Secrets of Success for Service Providers

Monday, December 7th, 2009

It’s hard to believe that another year is about to pass. Of all our years in business, 2009 has certainly been the most challenging for our industry. In 2010, we expect to see additional market consolidation and even more focus on quality and price. As a result, we felt the need to share our “Secrets of Success” with the industry and for companies looking for or considering becoming a Service Provider.

It’s with great pleasure that I’m able to introduce you to Pete Pattullo, our CEO. Pete has taken the time to put together an online video that covers the areas that we feel are the “Secrets of Success” for a Service Provider. Those nine areas are:

-    Reliability
-    Quality Connections
-    Cost Competitive
-    Power of Information
-    Evolution
-    Innovation
-    Point of Sale
-    Integrated Customer Service
-    The Right People and Skills

Pete dispels the myth that providing an Enterprise-Ready solution is as easy as plugging in a toaster. To succeed, Pete outlines, in detail, the key elements that form the foundation of NetworkIP’s business and how we continually succeed regardless of external market conditions.

We hope you learn from our successes and we wish you all the best in 2010!

Brian Kirk
VP Business Development
NetworkIP

Meet In the Middle and Transact

Wednesday, February 4th, 2009

An article this morning on mobile commerce - “Survey Says: Retailers Need to Go Mobile” - referenced a recent survey conducted by Foresee Results that reported nearly a third of online shoppers said they used their mobile phone as part of their regular shopping trip.  Whether used for calling or texting a friend for advice prior to making a purchase, or for taking a picture of a product with their mobile phone and sending it to themselves to look at it later from home, the mobile phone has become an important tool that consumers use when making purchase decisions. The article went on to explain the need for brick-and-mortar retailers to consider developing and offering mobile applications to their customers in hopes of increasing their sales numbers.

The article concluded by asking its readers, “How else do you think brick-and-mortar retailers could appeal to mobile-enabled shoppers?”

I’m a huge fan of mobile applications and I use my mobile for anything and everything that I can.

At NetworkIP and Jaduka, we have long envisaged that consumers who buy products and services at brick-and-mortar retail outlets will migrate to buying through their mobile phones and hand-held devices. That’s why NetworkIP and Jaduka have deployed a robust, global transaction processing platform that brands can use to engage with their customers both online and offline.

Our platform affords consumers four unique options for purchasing product, activating products, and even renewing existing product subscriptions: via the web, through traditional voice applications (using both automated Interactive Voice Response (IVR) solutions and traditional customer service), through mobile devices and via over 500,000 retail outlets equipped with Point of Sale (POS) capabilities.

Hunter Newby of Internet Telephony Magazine described our platform as “a virtual real estate for a giant digital Wal-Mart!…an IP version of a free-trade zone allowing multiple parties to virtually meet in the middle and transact.”

We agree, and the future, is, indeed, exciting!

Brian Kirk
VP Business Development
NetworkIP and Jaduka

Mobile Payments Market Forecast for 2013

Monday, September 8th, 2008

Last week Juniper Research released a new report forecasting the growth of the Mobile Payments Market through 2013. The study projects that purchases using Near Field Communications (NFC) enabled phones coupled with money transfers are likely to total $600 billion globally by 2013. Howard Wilcox, the author of this report, points to the continued growth in mobile subscriber penetration & the availability of exciting & easy to use services as the driving forces to this type of growth.

Wilcox concluded that today’s mobile market is mostly dominated by the purchase of digital good such as games, ringtones, & music. The new opportunities in this space will include the future of NFC, mobile money transfer (MMT), & the purchase of physical goods via the mobile device. The report suggested that the Far East & China, western Europe, & North America will represent more than 70% of global MMT gross transaction value by 2013.

In order for this market to mature at the rate suggested by Juniper we’ll need to see a number of things fall into place. The good news is that the mobile operators can now support the bandwidth & speeds that these mobile payment applications will require. Also, mobile operating systems such as Symbian, Apple, & Windows Mobile are now open for us to develop these new mobile payment applications.

So what pieces to this puzzle are we still missing?

The mobile device manufacturers such as Nokia, Samsung, RIM, & Apple need to begin releasing new phones with NFC technologies built in. Without these devices in the market, retailers will not begin updating their existing Point of Sale (POS) infrastructure to accept contactless payments. Once released, the device manufacturers will need to make these new mobile NFC enabled devices affordable. Unless people are purchasing these new mobile devices, the retailers will still be reluctant to update their existing POS solutions.

Beyond the mobile devices & the POS infrastructure consumers need to be educated. Consumers must understand how these new mobile payment solutions will work, the value in using these solutions, & most importantly the consumer needs to be convinced that these solutions are safe & secure. There have been far too many reports of identity theft for consumers not to wonder how this solution is safer than what they are using today.

For those of us partaking in this new market the sky is the limit. Of course we still have some obstacles to navigate & it’s going to require platform providers like NetworkIP, mobile device manufacturers, mobile service providers, retailers, application developers, & the banking & credit card companies to all work together.