NetworkIP Blog

The last day of MMT08 was focused on the true landscape of the mobile money transfer market & offered insight on how to succeed in this emerging market. As conference delegates, we had an opportunity to directly interface with the CEOs of many of the companies who have already deployed MTT solutions. The list of CEOs & their companies included Michael Joseph of Safaricom, Karim Khoja of Roshan, Brian Richardson of Wizzit, & Carol Realini of Obopay who have all had their own unique experiences developing & deploying MMT solutions.

Of the four CEOs that offered their insights, Carol Realini of Obopay is the only one whose company is experienced with deploying a MMT solution in the States. I understood Realini’s description of the MMT market in the U.S. very well which today is primarily made up of unbanked & underbanked immigrant workers & teenagers. For those teenagers that are adopting Obopay’s MMT solution it is more about convenience than anything else & since teenagers trust almost any application available on their phone it’s no wonder that this market is one of the first to adopt Obopay’s solution. In the States the MMT market is also being utilized by working immigrants because MMT offers them both a convenient & more importantly a cost saving option compared to traditional means of transferring money such as Western Union & MoneyGram.

Banks, Point of Sale (POS), eCommerce solutions, etc. are readily available in the States. In other countries, these solutions are practically nonexistent. What is readily available in these other countries with undeveloped baking & payment solutions are cell phones & because of this reason MMT is taking off!

Brian Richardson, CEO of Wizzit, did a beautiful job of describing the undeveloped market his company is working hard to serve in Africa where less than 4% of the population is banked. Richardson gave an uplifting & passionate presentation about the opportunity that exists in Africa & why his company is taking an innovative approach of bringing the banks to the unbanked; not the other way around. Richardson asked the audience of the conference to consider giving up all bank accounts, credit cards, debit cards, Internet banking, etc. The question was followed by an uncomfortable silence while we all pondered the difficulties that this would present in our lives & what the unbanked population deals with on a daily basis.

The current situation in Africa does not nurture a system for banking. Banking fees are high, the banks are open for short periods of time (9am - 3:30pm), banking services are poor, & the banks are an average of 30 kilometers (18 miles) from where most Africans live. Cash is an expensive, dangerous, & an inconvenient option, but despite the inconvenience & danger cash presents it is still a better option than banking at a conventional bank in Africa.

It was evident from beginning to end that Richardson possess real passion & excitement for this industry & to succeed in any business passion & excitement are key. Just as we at NetworkIP through our own passion & excitement have brought affordable & quality telecommunication services to the unbanked & underbanked here in the States, I hope that Wizzit will succeed in empowering those in Africa with a banking solution using MMT.

Brian Kirk
VP Business Development
NetworkIP & Jaduka

Earlier this week I departed from Austin & boarded one of three flights that would eventually land me in Dubai, which is serving as this year’s host city for the Mobile Money Transfer (MMT) conference that I will participate in. As noted by the conference organizers, there are significant profits to be made out of MMT. Only a finite group of market leaders such as Safaricom who developed M-PESA & Globe’s G-Cash have proven it, & now mobile network operators, banks, micro-finance institutions, money transfer networks & technology providers (like NetworkIP & Jaduka), are mobilizing in an attempt to grab a share of the market.

According to a study by Juniper Research, mobile remittances & contactless Near Field Communications (NFC) will account for 50% of the overall mobile payment market globally by 2013. The mobile payments market, currently dominated by purchases of digital goods such as ringtones, music & games, is expected to be led by mobile money transfers & NFC for purchases in the future. This will boost the overall m-payments market by a factor of ten until 2013.

At NetworkIP & Jaduka we are constantly looking at new services & products that can easily be powered on our ever growing network & platform. For the next four days at MMT08 I will meet with many of the thought leaders in the mobile payment industry & will participate in a variety of conference sessions in an effort to build NetworkIP’s knowledge of this evolving space as we continue to seek new ways to leverage the power of our platform to bring success to our customers & partners.

Brian Kirk
VP Business Development
NetworkIP & Jaduka